Emma's Korea

Personal Color Analysis in Seoul: How to Book (2026 Prices)

How to book a personal color analysis in Seoul as a visitor, real 2026 prices from ₩80,000, Myeongdong vs Gangnam vs Hongdae, and the Korean to use.

Personal Color Analysis in Seoul: How to Book (2026 Prices)
Photo: Myeongdong station gates by LERK, CC BY-SA 4.0 (Wikimedia Commons)

Personal color analysis (퍼스널컬러 진단, peo-seu-neol-keol-leo jin-dan) is one of the most popular things visitors book in Seoul right now. A consultant holds colored fabrics up to your face, works out which shades make your skin look brightest, and tells you your "season", along with the makeup and clothing colors that suit you.

It's easy to book in English, but prices range from about ₩80,000 to over ₩250,000, and the cheaper and pricier sessions aren't the same thing. I went through the listings on November 4, 2026. Here's what I found.

This post contains affiliate links to Klook. If you book through them, I may earn a small commission at no cost to you.

What happens at a personal color analysis

Most sessions follow the same pattern:

  1. Draping. The consultant puts colored fabric drapes under your face, one after another, usually without makeup on.
  2. Your tone. You learn whether you're warm-toned (웜톤, wom-ton) or cool-toned (쿨톤, kul-ton), and usually your season: spring, summer, autumn or winter.
  3. Your best colors. You get a palette for clothes, hair and makeup, often a printed or digital color card to keep.
  4. Makeup (in some packages). Many studios add a makeup session in your best colors.

How to book

  1. An English booking site is the easiest way. Klook lists dozens of Seoul studios with English pages and foreign card payment, and many offer free cancellation.
  2. The studio's Instagram or KakaoTalk. Many studios take bookings by message.
  3. Naver booking, which Koreans use, but finishing a Naver booking needs real-name verification. See my Naver booking test.

Book a few days ahead. The popular studios fill up, especially on weekends.

Seoul studios you can book in English (prices on Nov 4, 2026)

These are listings I found on Klook that day, with the starting price, rating and bookings shown. Prices change, so check the current page.

Studio Area From Rating
Colorize, personal color and makeup Myeongdong ₩80,000 4.9 (3.0K), 10K+ booked
Cocorea, makeup and hair / personal color Myeongdong ₩90,300 4.8 (250), 5K+ booked
Image Ho, group consulting Hongdae ₩110,000 5.0 (59), 600+ booked
Season of You Seoul ₩120,000 4.9 (55), 400+ booked
Colorize, personal color and makeup Gangnam ₩127,500 4.9 (388), 3K+ booked
The Bom, personal color and makeup Myeongdong ₩130,000 4.8 (193), 2K+ booked
Color Signal, personal color and makeup Gangnam ₩136,500 4.9 (946), 4K+ booked
COCORY, personal color and body analysis Seoul ₩175,000 4.6 (10), 300+ booked
Color of You Hongdae ₩213,000 5.0 (241), 600+ booked
Personal color and body type analysis with makeup Gangnam ₩250,000 4.8 (5)

Which one should you pick?

Emma's tip: go bare-faced or with very light makeup, and wear something plain and neutral. Bright clothes and full makeup make it harder for the consultant to see your skin react to each color.

Words you'll hear

Korean Say it Meaning
퍼스널컬러 peo-seu-neol-keol-leo personal color
진단 jin-dan analysis, diagnosis
웜톤 / 쿨톤 wom-ton / kul-ton warm tone / cool tone
봄 / 여름 / 가을 / 겨울 bom / yeo-reum / ga-eul / gyeo-ul spring / summer / autumn / winter
베스트 컬러 be-seu-teu keol-leo your best colors
워스트 컬러 wo-seu-teu keol-leo colors to avoid

Korean to use at the studio

퍼스널컬러 진단 받고 싶어요.
peo-seu-neol-keol-leo jin-dan bat-go si-peo-yo  "I'd like a personal color analysis."

저는 무슨 톤이에요?
jeo-neun mu-seun to-ni-e-yo?  "What tone am I?"

어떤 립 색이 어울려요?
eo-tteon rip sae-gi eo-ul-lyeo-yo?  "Which lip color suits me?"

FAQ

How much is personal color analysis in Seoul?

On November 4, 2026, English booking listings in Seoul started at about ₩80,000, with most sessions between ₩90,000 and ₩140,000. Packages with body analysis or extended makeup went up to about ₩250,000.

Is personal color analysis in Seoul in English?

Many studios that list on English booking sites offer sessions in English. Check the language on the listing before you book.

Where is the best area for personal color analysis in Seoul?

Myeongdong had the lowest starting prices and the most bookings in the listings I checked. Gangnam and Hongdae also have several studios.

Finding your colors is a fun way to spend an hour in Seoul, and you'll use the result every time you shop for makeup afterwards. Enjoy it!

More booking guides: How to book anything in Korea as a foreigner.

Too much hassle? I'll book it for you

If doing all this yourself sounds like a hassle, just send it to my booking page and I'll do it for you. Tell me the studio (or the area and your budget), the date and the time, and I'll book it in Korean, in your name. It's free while I'm testing this, and I never ask for your card or passport number.

Send it to my booking page

Sources: Klook search results for Seoul personal color analysis, checked November 4, 2026. Prices, ratings and packages change, so check the current listing before you book.

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Emma
Written by Emma

Emma is a Korean-American who grew up in the US and now lives in Seoul. A marketer by trade, she spent years guiding first-time visitors around Korea and teaching them to read Hangul.